Hi, we’re astr.

A full service performance marketing consultancy for brand’s seeking [astr]onomical growth. We create & commercialize the next generation of products.

Founder Susanna Lewis McMillan [LinkedIn] is a seasoned growth driver and e-commerce strategist with over 9 years of hands-on experience in commercializing and scaling CPG brands, specializing in the wellness and beverage sectors. Her skill set comprises adeptly leading cross-functional teams, an in-depth understanding of consumer behavior and market trends, and a proven track record in devising and executing marketing strategies for customer acquisition and revenue growth that drive end-to-end profitability. She has a strong foundation in brand, content, and performance marketing, including areas like conversion rate optimization, social and search advertising, email/SMS marketing, influencer marketing, SEO, affiliate, and SaaS platform development. Susanna's prowess has propelled her to work with award-winning celebrity brand accelerator Beach House Group founded by Shaun Neff, Hydrafacial (NASDAQ: SKIN) led by Andrew Stanleick, CEO of Kylie Jenner Beauty, and currently she spearheads a 70+ strong team, driving high-grossing brands to fast exits at the performance growth brand accelerator, Neon Flux, led by Tevya Finger of Luxury Brand Partners.